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Brand & assets

Everything you need to
represent Haijahr

Our logo, colours, typeface and full brand guidelines, ready to download. Please keep us looking like us.

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Complete brand pack

Everything in one download: the guidelines PDF, logo, favicons, colour tokens and a quick-reference README.

Download pack ZIP · 435 KB

Brand guidelines

The full guide: logo usage, colour, typography and voice. 7 pages.

Logo

The wordmark on a transparent background, in two versions: forest green for light surfaces, ivory for dark. SVG master, with a PNG for each.

Haijahr wordmark in ivory on forest green
On forest / dark
Haijahr wordmark in forest green on ivory
On light

Colour tokens

The palette as CSS custom properties, with hex and RGB references for developers.

At a glance

The essentials

A quick reference. The full rules (clear space, do's and don'ts, voice) live in the guidelines PDF.

Colour palette

Signature
Forest
#1F271B
Raised
Surface
#343C31
Text on dark
Ivory
#F5F2EA
Interaction
Orange
#EE964B
Accent
Yellow
#F4D35E
Sustainability
Green
#64957E

Typography

Primary typeface
Readex Pro

One face for everything. Bold for headings, Regular for body; hierarchy comes from weight and size.

For code
SF Mono

SF Mono falls back to Fira Code, then a system monospace. Used for code only.

How we say it

  • Software you own. Built on the East coast.
  • A software company on the East Anglian coast.
  • Software should outlive the invoice.

Using our brand?

Always use the supplied artwork. Never redraw, recolour or distort the logo. If you are unsure, just ask.

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